Guest Author - Amber Grey
It was a simple hairline that dramatically affected one
person's career and that person was Veronica Lake. Early in her career, when
she was still acquiring small roles, director John Farrow noticed how her hair
always seemed to fall naturally in front of her right eye, which created an air
of mystery.
But it didn't become her signature until she was taking
publicity stills for a film and a stray hair fell across the right side of her
face. The hairstyle was used in her first major role in "I Wanted
Wings" (1941) and it became her breakthrough role with her
"peekaboo" hairstyle being highly imitated by women across America.
It was such a popular hairstyle that Paramount Pictures
released a series of films in support of America's war effort titled,
"Safety Styles." It starred Veronica as she sports hairstyles that
were safe and practical for women working in war industry factories. In
surviving publicity stills, Veronica also showed the consequences of unruly
hair around machinery. Ouch!
Although her fashion choices were not one for the history
books, there was an interesting story concerning "Sullivan's Travels"
(1941) in which Veronica was cast in her first starring role as "The
Girl."
When she was cast, Veronica was already six months
pregnant. But because she didn't want to jeopardize her part in the film, she
kept the pregnancy hush-hush until she arrived on set where it could not be
hidden any longer. In her autobiography, "Veronica: The Autobiography of
Veronica Lake" Veronica wrote that director/writer Preston Sturges was so
outraged, "...it took physical restraint to keep him from boiling over at
me." A lookalike double was immediately hired for the stunts required by
her character and Sturges employed Academy Award winning costume designer Edith
Head, to conceal the tell-tale bump on screen.
A tidbit that was truly remarkable about Veronica Lake,
came from reading "The Dress Doctor" by Edith head. In it, Head
described Veronica as someone, who when she wasn't working, would wear her
blonde locks in a hairnet and wore tweed, bulky sweaters and flat-heeled shoes.
The bombshell was virtually unrecognizable on the streets but when Ms. Head
dressed her, it was a transformation that Veronica always enjoyed:
"Veronica got a kick out of the transformation. 'Pardon me while I put on
my other head,' she'd say. We'd created a personality that didn't exist…It was
an experiment that proved what clothes could do. Once Veronica was through with
work, changed into her own clothes and went out into the world, no one
recognized her, ever.’"
So popular was Veronica's hairdo, that her silhouette was
used on the poster for "Sullivan's Travels" (1941) in order to
promote it. But soon after, Veronica made the career-changing decision to
dramatically cut her hair in support of the war effort. In one of her last
films for Paramount, "The Blue Dahlia (1946), Veronica's hair is
noticeably shorter. In 1948, Paramount did not renew her contract.
Afterwards, Veronica made appearances on tv shows and on
stage but severely breaking her ankle, she couldn't continue her career as an
actress. It was not until 1972 when she published her autobiography, Veronica
was temporarily back in the spotlight. When she reflected on her career, she
said, "I never did cheesecake; I just did my hair."
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